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In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for this unit:

Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g., post-surgery therapy)
Surgical care
Veterans Administration

The healthcare system that you selected will be the foundation for your Unit 2 Assignment.

Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts


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