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Your organization’s product and service line consists of printers and copiers and support for those products. The leadership team is interested in increasing the motivation of their salespeople, as it appears that sales in the 4th quarter tend to be decreasing each year. The new VP of Sales has successfully used goal setting in the past and wants to implement a goal setting program for his sales team. The sales teams consists of both inside and outside sales associates. Design a goal setting program, include how goals will be set, and what feedback mechanisms you would include. Finally, describe how you would evaluate the effectiveness of the goal setting program.

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