The purpose of this assignment is to show your understanding of the concepts surrounding the genesis of persuasion as a focused area of study among scholars. By analyzing the thoughts of the first and most prominent persuasive theorists, you will be able to build upon a foundation of the laws of thought as they govern all formation of concepts, judgments, and arguments.
It is not possible in the time provided to cover every theory of persuasion from ancient times to present.
Therefore, pick one persuasive theorist from Ancients (e.g., Cicero, Plato, Aristotle, Protagoras, Gorgias) and one modern theorist. For each, explain how they understood persuasion and how this would have influenced their communication behaviors. Provide specific illustrations to support the connections you make.
After thoughtfully reading the articles/chapters assigned last week, write a 750-1,000-word final draft essay in which you do one of the following:
- Describe the original understanding of sophistry and contrast that understanding with its common understanding today.
- Analyze the role of rhetoric in knowledge (according to the Gorgias). How has this role changed today?
Use the GCU Library to locate at least two additional resources to support your essay.
You have the option to apply the instructor feedback you received for your History of Persuasion Essay-Rough Draft to the final draft of your assignment.
Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.
Submit the assignment according to the directions provided by the instructor.