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Generally speaking, risk communication is the exchange of information with communities, cultures, or social systems about the type and magnitude of certain risks and events that may threaten the well being of communities or individuals within communities. Crisis communication includes planning processes which outline planned organizational practices and decision-making procedures in response to a crisis (Finset, 2011). As a public health leader, it is important to understand these distinctions and to apply both crisis and risk communications in the development of public health campaigns and future health programs.

Post (Answer these questions)

1) Give a brief explanation of the significance of utilizing crisis or risk communications as a public health leader.

2) Then explain how you might utilize crisis or risk communication in your public health campaign (Prescription Drug Overdose)

3) Explain at least one potential consequence of not utilizing crisis and risk communications in your public health campaign. (Prescription Drug Overdose)

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